Turn Any Business or Community into a Consumer Destination

Jon Schallert is the only business consultant in the world teaching businesses and communities how to turn themselves into Destinations, marketplaces that are irresistible to consumers. Schallert speaks to thousands annually on his “Destination Business” process, which he developed over the course of nearly thirty (30) years interviewing over 10,000 independent business owners in over 500 communities.

In this workshop, Jon shows how his 14-step Destination Business strategy has helped hundreds of rural small towns, urban marketplaces, and thousands of businesses succeed. Attendees will learn how any business in any community can use Jon’s strategy to capture both local customers and retain tax dollars locally, while pulling in consumers from outside an area’s immediate demographic area.

This session is perfect for every independent business owner and any community leader interested in learning the most powerful, easily implemented, low cost method to reinvent a marketplace.

Attendees of this new workshop will also learn:

• How to draw more customers to your business, even if your location has huge disadvantages
• Concrete marketing tactics that can drive customer traffic, increase sales, and boost profits, while spending less on advertising and marketing
• Why location, location, location no longer matters and why waiting for a marketplace to develop on its own fails the majority of the time
• How to target and attract their most profitable customers with tools that you can immediately use
• How to get customers to love your business in the first seven (7) seconds of entering your doors, and how to positively impact a customer’s perceptions in the four (4) most critical business hotspots.
• How to increase customer loyalty while maintaining profit margins, even if your competitors are using price discounting
• How to create free publicity opportunities that gets your business in newspapers, magazines, television and online websites
• How to gain search engine optimization advantages with one simple tool, even if the business owner does not have a strong understanding of online marketing.